What is Local SEO?

You’ve heard of search engine optimization or SEO, but have you heard about Local SEO? Local SEO can help small or local businesses get found in a local search. If someone needs a local service or is looking to shop local, they are going to enter search terms for a certain area or the geo-location […]


Mobile Web Design: More Important than Ever

With Google Going “Mobile First” You Have to Think “Mobile First” Take a look at your current website on your mobile phone and on a tablet. Is it easy to navigate? Is the design responsive, meaning it fits on any device you try it on that is mobile including tablets? Are the pages super long […]


Don’t Get Branded “Not Secure” with Google’s October Update

Google Chrome to Display Website Security Message Starting in October Google is trying to do something to push website owners to make their websites more secure starting this October with the Chrome 62 update. In this update to Google’s Chrome browser, there will now be a “Not Secure” message for websites that do not have […]


Recognizing Great Web Developers

With so many web design and development companies out there, how do you choose? Just in Peoria, IL alone there are at least a dozen web design and development companies. It can be hard to determine what makes one of them better than another. While we think we are the best choice here at POGO […]


Full Service Marketing from POGO

Get All Your Marketing Services in One Place with POGO Marketing Agency In the past, when an organization did marketing, they used specialists for everything. They would have a separate department or hire outside consultants to do marketing research, marketing strategy, branding and advertising, sales, graphic design, video production, media purchasing, and web development. Hiring […]


Social Media Advertising

Why You Should Consider it in Your Marketing Plan For some companies, social media appears to be simply the latest marketing trend that is a useful but temporary tool for executing marketing promotions and advertising. To others, it seems social media marketing is difficult to learn and offers no real benefits. We’re here to prove […]


Trade Show Marketing 101: Print and Beyond

What if there was a place that you could build brand awareness, network with valuable professionals in your industry and related industries, receive training on various business topics, and research your top competition all at once? There is: it’s called a trade show. Trade shows give you an opportunity to interact with both businesses similar […]


Why Your Brand is so Important

Branding: The WHO in Who, What, When, Where, Why & How Your brand is your identity and how potential customers will get to know (and TRUST) your business. It may be the single most important thing that you own when it comes to your business as well. That is why it is incredibly important to […]


SEO vs PPC? Who Ya Got?

When starting an online marketing strategy you may be trying to decide to go with Search Engine Optimization (SEO) or Pay Per Click (PPC). Which is the best option? Unfortunately, the answer isn’t a simple ‘yes’ or ‘no’. There are many variables involved with both SEO and PPC, such as the marketplace, your objective, and […]


Digital Partnerships: Bringing Digital Marketing to Your Clients

The Digital Marketing Hub We have found a need out there in the marketing world for what we call “The Digital Marketing Hub”. So what is it and who benefits from it? Hub: the central part of a circular object, or a center of activity A Digital Marketing Hub is a partnership with a business that […]


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