As a business owner, you may be considering how to best market for your business. There are so many different ways to get your business out there these days. The most popular being digital marketing. You may be tempted to consider only digital marketing and focus on services such as website development, SEO, social media management, etc, but what you should be looking into is both print and digital marketing for an all encompassing marketing strategy.
“Print marketing is a dying marketing strategy!”
We are here to tell you that this claim is false. In fact, print marketing is–statistically–still as effective as digital marketing. This is important because even though the effectiveness is similar, less people are putting their focus into print marketing. Which makes it a format that stands out from the competition. In studies, more than half of consumers sited printed materials and mailed materials as their source of information when making a purchase. You definitely should not count print marketing out.
Digital and print marketing can not only just coexist together, they can work together to create a stronger marketing strategy. QR codes are just one great example of this. A simple QR code on your postcards, business cards, brochures, flyers, etc, can lead people to your website for more in depth information. A cohesive marketing strategy is not just useful, it’s attractive to potential customers. It shows you are passionate about your business, up-to-date with current trends and ideas, and more open to your customers in general. This makes your business seem much more trustworthy and professional.
When you come to POGO Marketing, we’ll make sure your digital marketing and print marketing work together. It will bring more traffic to your door. We have the experience and knowledge you need. With our help, your information, design, logo, colors, font, etc, will carry across all types of marketing to bring positive attention to your brand. Contact us today for more information about these services and how we can help you best market your business.