Is Branding Important?

Branding determines the identity of your business. Branding is more than just a memorable logo, it’s everything that your clients recognize you for. It encompasses visual aspects like your website colors and style, as well as your purpose, mission, and values. Branding is what makes customers choose your business again and again when they have so many choices. Think of buying something at the store: do you automatically reach for the generic or name brand? Name brands bring trust and experience to the table, and that’s what branding can do for your business.

Good branding communicates meaning beyond the product itself and will set you apart from your competition.

Prospective customers or clients want to know your company’s brand before they interact with you directly. What do you stand for? What do you offer? Why are you a good fit for them? All of these things need to be communicated through your branding. Your branding should convince your ideal clients that you are the company they should work with. Therefore, your brand must powerfully and accurately convey what you stand for, including the value you bring to your customers or clients.

POGO Marketing can help you define your business’s identity and create an effective branding strategy. Our expert team has branded successful companies all over the Peoria area and beyond. Click here to see some of our recent work.

POGO Will Help Build a Visual Brand

Once you decide your core values as a company and what you want to stand for, you can use that to build your visual brand. Here are the top 5 things you should start with.

1. Logo Creation

Your logo is quite easily one of the most important parts your brand identity. It is what your clients will recognize you for. It is important to have a logo that is very recognizable, and unique from other businesses.

Depending on what your business is, your logo can be an image, graphic, or just the name of your company. POGO Marketing can help you decide what type of logo would be most effective for your target audience.

2. Logo Variations

While your logo should always remain consistent, it is important to have variations of your logo for different uses. For example, you may need a black and white version of your logo for a newspaper ad, or a square version of your logo for an app or social media profile graphic. This is why it is important to have a professional design your logo so that you are provided with consistent variations of your logo that are fully rendered.

3. Color Palette

When choosing colors for your brand, it is important to choose one or two key colors as well as an additional color palette to go along with them.

Having an attractive, clean, and consistent color scheme in your branding will increase the value of your brand, attract potential clients, and make current clients feel at home when they recognize your brand.

4. Typography

Just like your color scheme, the typography and fonts that you choose for your branding is very important for brand recognition. Consistent typography will allow your clients to increase trust in your brand and place value in your professionalism.

5. Slogan/Tagline

Sometimes branding includes having a slogan or tagline if this applies to your type of company. POGO Marketing can help you come up with the perfect slogan for your business that fully encompasses what you are all about.

Applying Your Brand To Marketing Strategy

After you have established your logo, colors, typography, and other branding components, it’s time to apply your branding to your marketing materials. These items, which include your website, company brochures, forms, stationery, signage, and other media, enable you to function as a branded company on a day-to-day basis. With your branding items established, you are ready to focus on a marketing campaign to raise customer and client awareness.

Here at POGO Marketing, we have branding experts to come alongside you and help you build your brand. Call us today for a free consultation!

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