The Top Three Things to Do Right Now for SEO
SEO, or search engine optimization, is always changing. So how do you know what is most important when it comes to optimizing your website for search? If you focus on the following three things you will be able to keep focus on the most important thing in 2018 for search: the user.
- What is the intent of the person doing the search? We live in a world where more and more people are using their mobile devices and voice for search. Understanding intent is the most important thing to remember when optimizing your website. Google has and will continue to update their algorithms using AI, or artificial intelligence. Because of this, Google is looking to answer the questions that people are asking. You need to make sure that each landing page on your website is answering the questions people are asking so you can best serve them. This will help you rank better for related keywords and phrases that page is targeting in search results.
- Keep it short and sweet. We also live in a time where people’s attention span isn’t what it used to be. While content is still important, it is how you serve that content to your users that will keep them on the site once you have gotten them there. Do you have a video you can use on the page that explains to people what the page is about? Can you show them with an infographic or images? Are you leading them to additional pages for more information that makes sense for the intent of their search? Doing these things not only keep users on your site, but shows Google that you are a relevant source for of information for that page’s topic.
- Performance rounds things out. If your site is slow you might be in big trouble. You need to make sure the pages on your site are performing well. You can use tools like Google Analytics to figure out what the top most visited pages are on your website. It’s important to make sure each of those pages are working fast on desktop and on mobile. Using tools like Google Page Insights can help you make sure each page is performing well. Remember that adding images and videos can slow things down. Make sure you are optimizing these for speed when you add them.
Need Help With Intent, Content, or Performance to Improve SEO?
POGO Marketing has design, development, and content marketing down. If you need help making sure your website meets the grade on any of the items above, give us a call. We can also take a look at your existing site for you and make suggestions with a website or marketing audit. To learn more, contact us today. SEO means so much more in 2018. Search has evolved to really meet the users needs, which really is what we want as users ourselves. Make sure that your website is meeting your potential customers needs and you will be in good shape when it comes to search!