Take a look at your current website on your mobile phone and on a tablet. Is it easy to navigate? Is the design responsive, meaning it fits on any device you try it on that is mobile including tablets? Can you easily fill out forms on your phone?
If the answer to any of these questions is “NO” you may want to give POGO Marketing a call.
Mobile internet usage surpassed desktop in 2016 per BGR.com. So the news that Google is creating a mobile-first index isn’t exactly unexpected. It is however a big problem for many website owners as many websites still aren’t mobile ready. It is also being reported that Google has already started to crack down on non-mobile friendly websites by penalizing the rankings for that site. So what is the mobile-friendly index?
The mobile-friendly index from Google is going to start creating and ranking its search results based on how your website looks and behaves by its mobile content first. What’s worse news for sites that don’t have a mobile version is that the desktop results will reflect the mobile results. So for all intents and purposes, if you don’t have a mobile ready, responsive design for your website then you might as well not have a website.
You have a few options when it comes to updating your website to handle mobile first. If your site design is new, maybe in the last year, you can have that design made responsive. The best scenario is to have your website re-designed so that the mobile design is user-friendly keeping in mind current design trends and SEO (search engine optimization). Either way, we can make a recommendation based on a website analysis of your existing website.
Don’t be left in the dust when it comes to search rankings because your website doesn’t meet the “mobile first” test. Let POGO Marketing help. Check out our website design & development page. We have a test for your website in the left sidebar that can show you how your site looks on a tablet or smartphone. If you don’t love what you see, or it doesn’t resize to fit the mobile devices, give us a call for a free quote. We look forward to helping you!