As you may (or may not) know, mobile devices are sort of taking over the world.
So it seems just what you’d expect to see Google and other search engines prioritizing mobile over desktop website traffic, right?
Here is a statistic for you:
Based on information from StatCounter Global Stats, in June of 2018 52.52% of users global were on mobile devices vs. 43.63% of desktop users. (Tablet users came in at just under 4%.)
So what does that mean for you if you are a business owner and own a website? First thing is first. You need to make sure that your website is responsive in it’s design. You can use the tool http://ami.responsivedesign.is/ to see how your website looks on a mobile device and on desktop.
Mobile-first indexing means that the mobile version of your website is the priority when it comes to how Google indexes your website. It’s also a baseline for how Google determines how your website ranks for search.
Click HERE to learn about search engine indexing.
An important thing to note is that it isn’t mobile-ONLY indexing. It is mobile first. So your desktop version of your website is still considered. If you work on SEO, however, it is extremely important to start looking at all of the pages on your site, seeing how all of them would look if the mobile version of your site is the cached or indexed version.
Our SEO team will look at the pages of your site on mobile and test them. It’s important to start with the top 20 pages on your website. You need to check them for speed, design, overall performance. It’s important to look for pages with high bounce rates and see how they are performing on a mobile device. It may be that there is an element on the page that is causing issues on mobile that needs to be looked at.
This is just another reason that performing search engine optimization can be helpful. The Google Index is an ever-changing thing. As more and more people use mobile devices, it is bound to change again. Many times people ask why they need to consistently have SEO performed on their website. This is why! With the constant changes in how Google ranks your website in search and the changes that your competition makes, it’s hard to stay on top. Let our SEO team help you through the transition to the mobile-first index that is underway. Give us a call for a free analysis of your website today!
To learn more about the mobile index, we recommend this article from Moz.com.