Why Your Brand is so Important
Branding: The WHO in Who, What, When, Where, Why & How
Your brand is your identity and how potential customers will get to know (and TRUST) your business. It may be the single most important thing that you own when it comes to your business as well. That is why it is incredibly important to have a clear idea when it comes to your brand and use it consistently across all of your marketing. You can convey this idea with effective branding.
Defining Your Brand
Who are you?
What is the most important thing you want to say about your company?
How can you use your brand to show that message to your potential customers or clients?
It is important to start off with a logo that fits your style but also appeals to customers. You need to know who your customers are and why they might come to you. It’s important to recognize that your brand is more than your logo. It is how you present yourself in any way that you communicate within the company and with the public.
Where to Use Your Brand
Your Website: More and more people are searching for local businesses online. (CLICK HERE to read more.) Your website very often is your first introduction to potential clients. By having a new, responsive website that clearly displays your brand and message you can engage potential clients.
Your Print Marketing: Make sure your print materials use the same branding and provide clear information (but not too much information!) Be simple, bold, and true to your brand.
Your Social Media Marketing: Use your brand in everything you do in your social media, but also use your social media to show who you are. Remember to reply to customers that communicate with you via social media. Your social media can play into your online reputation, and making sure you are on top of public preception of your brand is very important.
Email Communications: Each time you interact with the public is a chance to help them remember who you are are. Use branding and your message to do this each time you reach out to communicate via email.
To Goal is to Be Memorable, Be Trusted
If people associate you with trust and a good experience, they are more likely to visit your website, contact you via social media, and in the end convert to sales. It’s important to have someone with eyes on your website, social media, print materials, and online reputation to make sure your brand is displayed consistently wherever you are found online.
This is where POGO Marketing can step in. We off a free analysis of your online presence. We work for our clients to ensure brand consistency, as well as offer services to marketing your brand through social media marketing, email marketing, online reputation management, and print marketing. Get started today with a clear message with your brand!
