It’s been a busy few months for Google. There have been a number of recent changes in the Google World that could affect you as a business owner and a website owner. We through we would break it down for you.
NOT SECURE! The latest release of Google Chrome is going to start displaying “Not Secure” in the address bar for ALL sites that do not have an SSL installed. An SSL is a secure socket layer. They are installed on websites to provide enhanced security. If you collect any type of information it has been recommended for quite some time to have an SSL certificate installed. It has also been said that it is a ranking factor for Google. Now if you don’t have an SSL installed people will see a “Not Secure” message which may deter some people from visiting your website. Pogo Marketing recommends you install an SSL certificate. This is something that needs to renewed annually and be installed annually. To get assistance with your SSL certificate call us!
Data Retention in Google Analytics: Also related to the EU data retention laws, Google had to change how they retain data in Google Analytics. You now have to go in and tell Analytics how long you want to hold on to data. By default it is set to 26 months. If you want to hold on to historical website and traffic information longer in Analytics you have to change a setting. This took effect May 25th, 2018. It’s a simple step to take to ensure that you keep your data as long as you need to. There is a setting for the data to never expire, which is what we recommend for a setting if you are doing any type of digital marketing.