The number and types of marketing options have grown exponentially in recent years, so deciding where best to spend your marketing dollars can be overwhelming. POGO Marketing can help you refine your business’s message, identify your targeted customer or client base, and apply the most effective forms of media to get the attention of your target audience. We also offer free marketing analysis and consultation to help you better utilize your marketing budget.
So How do you Create a Marketing Campaign?
Creating a comprehensive campaign that will bring real results does not necessarily mean spending more money. Often, companies have an adequate marketing budget but spend their dollars without clear direction. They may spend advertising dollars in areas that are not reaching their target audience. Or they may spend money in the correct marketing venue, but are not sticking with it long enough to see results. The best way to start is to determine your business goals. Ask yourself questions like:
How have customers reached out to me in the past?
Who are my competitors and what types of marketing are they doing?
Are you trying to grow your customer base?
Do you want to expand on your current products and services?
Are you trying to find new sources for revenue?
It is important to customize your company’s marketing campaign to address the specific goal(s) at hand. Some marketing campaigns are designed to promote a special event or a special offer. These campaigns feature a specific or noticeable call to action. Other marketing campaigns are designed to build brand awareness. These campaigns increase name recognition over time. It may take you several months, if not years of steady advertising in multiple venues to build your company’s brand. This is why it is so important to work with marketing professionals like POGO Marketing from the start.
Now is the time to act! Call POGO Marketing today or fill out our form online to receive a FREE Marketing analysis with one of our experts. Or Click the button below!